Corporate Influencing
A programme for the leadership team, the sales team, the specialists or the whole company. Profiles, behaviour and automation put into a system, so the organisation becomes visible to its audiences.
About the programme
Corporate Influencing
Your leaders, salespeople and specialists are your strongest channel on LinkedIn. They just don't know it yet.
Your company page reaches 3 percent of its followers. Your people reach their networks, and that is where the customers, candidates and partners are. We teach teams to use LinkedIn for what it is: a sales, recruiting and positioning tool. Not the new Facebook.
15 yearsas a trainer and speaker in sales, customer service and leadership
5 yearsin executive search, from brief to closing
Hundredsof LinkedIn profiles rebuilt for leaders and specialists
13,000LinkedIn followers, where the method is used every day
In short
- What we do
- Turn your leaders, salespeople and specialists into the company's channel on LinkedIn. We call it Corporate Influencing.
- For whom
- Leadership teams, sales teams and specialists in B2B companies where people buy from people.
- How
- Profile first, behaviour next, automation last. Programmes for teams, workshops, talks and webinars.
- What it costs
- Half day workshop DKK 19,500. Pilot programme for five from DKK 87,500. All excl. VAT, invoiced per phase.
- Why us
- Five years in executive search and 15 years as a trainer. We know what decision makers click on.
- Next step
- A 30 minute intro call. Tailored proposal within two days.
Measured in meetings, candidates and conversations with the right people. Not in likes.
Book an intro call →
The problem
You are on LinkedIn. You are just there the wrong way.
The leaders are invisible
A profile from 2019, a photo from the Christmas party and a headline that only makes sense internally. Customers and candidates look them up every week. And they lose every time.
The company page shouts into the void
News, anniversaries and "we are hiring". The algorithm shows it to no one, and the ones who do see it are colleagues.
Those who post, post to each other
Likes from the team, comments from the boss. Nobody outside the building sees it, and none of the right people react.
Three ways to start
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How we work with you
Corporate Influencing is when a company systematically uses the personal LinkedIn profiles of its leaders, salespeople and specialists as a channel to customers, candidates and partners. It is employee advocacy and social selling combined, and put into a system from profile to measurement.
Talks, workshops and webinars
Three disciplines in three formats. From a 40 minute talk to half a day working on your own profile. Always adapted to your industry and your team.
See the programmeLinkedIn profile optimisation
The foundation. In programmes, every participant gets their profile rebuilt as step one. If you only need your own, you can buy it here.
See prices
The method
Profile first. Behaviour next. Automation last.
Most people start at the wrong end. They learn to write posts before the profile can carry them. They buy an automation tool before they know who they want to reach. The result is activity without effect.
We do it in order. First LinkedIn has to understand who you are, so your actions count. Then you need to know who you want to be top of mind with, and what to do in one hour a week. Only then does it make sense to let a machine do the heavy lifting.
Profile
Headline, About and skills, so the algorithm and the human understand you in five seconds.
Behaviour
One audience, one disciplined hour a week, comments that move more than posts.
Automation
The heavy lifting to the machine. The relationship to you.
What clients say
I have greatly valued having a regular sparring partner who could both challenge and qualify my thinking.
One of the strongest parts of the collaboration was that they could both open doors to closed search processes and sharpen my positioning.
Executives
Are you the one moving on?
The Power Move is our programme for executives who want to be positioned discreetly towards the open, the semi-hidden and the hidden job market. It lives on our platform Stancein.
Go to stancein.com →For companies and boards
Looking for an executive? You get access to our candidates at no cost. The candidate pays us. You have the hidden jobs. We have the hidden candidates.
More about The Power Move →Let's have a short, no-strings conversation
A 30 minute intro call. Then you know if it makes sense, and we know what you need.